Los Angeles Diamond District
The Los Angeles Diamond District used to be the main place to buy diamonds in California. People use to come from everywhere in California looking for diamonds and rings. People came from outside of California as well. There is no other areas on the west side of the country that had as many options to buy diamonds from. The Los Angeles Diamond District was busy. There were so many people there. From anyone that was getting engaged to be married to someone looking to buy an anniversary gift would go to downtown Los Angeles to get their diamonds.
However, as time went on the Los Angeles Diamond District became less and less popular. There were more and more diamonds stores opening up around California and around the country and the Internet boom happened so there were people that were getting diamonds from out of the country. No longer was the Los Angeles Diamond District the place to go when you are looking for diamonds. The area still has many booths and you will still be able to find a large selection of items from a vast number of sellers but it is not like it use to be.
Now that people are becoming more and more comfortable with the Internet less and fewer people are going to the Los Angeles Diamond District for diamonds. The one place that is actually adjusting and moved a lot of its business to the Internet is Beverly Diamonds. Beverly Diamonds has a very large online presence which allows them to not just be competitive on the Internet but to be competitive in Downtown Los Angeles. Part of what is hurting the diamond retail business is that many businesses are not properly adapting to the new ways of doing business. They have been doing it the same way for years and it changed in such a short amount of time. Beverly Diamonds adapted and now is a leader of online Jewelry.
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